Agricoltori del Chianti Geografico 200 grape growers, one beautiful land.. These were the premises for a communications strategy that would bring the excellent wines of this association to the attention of both the trade and the press. Successful initiatives have been, for example, "tastings in the cinema" with screening of films related to the subject followed by dinners on stage.

Castello di Ama One of Chianti Classico’s most illustrious producers turned to Thurner PR in 1999 to communicate the birth of their ‘Chianti Classico of the New Millennium’.

Castello di Cacchiano Giovanni Ricasoli-Firidolfi is one of Chianti Classico’s key players. With the handover to the new generation, a new positioning on the market of Castello di Cacchiano was required. Not only classical PR activities were undertaken but also a new Corporate Identity.